We can witness that in the past few years’ people around the world have moved to search engines to search about anything. People these days are relying on search engine listings to find information, to shop online, and for other reasons as well. If you invest in creating a good and SEO-friendly website, then there are chances that you will get the desired ranking and traffic. SEO has become quite advanced these days, and it needs a robust strategy to stand out among the crowd. To make your site search-engine friendly, you would have to work on several ends. The first and foremost thing is to make the site mobile-friendly. In addition, there is also a need to provide research-backed information in a creative and unique way. Along with that, the search engine also loves the websites that encompass strong visuals that have true value for the users.
Things Search Engines Love to See on Websites
Here are mentioned the 5 things that search engines want to see on every website.
1. Unique Content
Google and other search engines have always prioritized creating content that has real value for the users. If you are publishing plagiarized content, then there are high chances of getting penalized by the search engine, and your site will be omitted from the search engine result page (SERP). Therefore, it is suggested not to leave any stone unturned when you are in the process of creating content. You need to ensure that there are no shreds of duplication in the content. Plagiarism can be occurred intentional and unintentional. If you are writing content by yourself and are confident there is no plagiarism. In this situation, you also need to ensure its uniqueness. Because your word can be matched with the words of other writers.
Now you are thinking how can you ensure uniqueness? We have the solution!
● Want to Ensure Uniqueness of Content?
If you are worried about the above-mentioned problem, no need to worry. Technology is providing the solution to every problem. You can check plagiarism of your content using an online plagiarism checker. When you choose a plagiarism tool and put your content into it, it scans it and compares it with the content of other web pages. So if plagiarism is detected, you can make it unique before using it. And the search engines will love this type of content.
2. Strong Visuals
Visuals, including pictures, videos, and other graphic elements, are very crucial for your website. Google and other search engines prefer web pages with strong visuals over others. In most cases, visuals are more important than words, as people love to see those visuals instead of reading your whole content. Therefore, you should include relevant and high-quality visuals in your content. It doesn’t matter whether you are designing your web pages for an e-commerce store or blog; visuals are a must.
Your visuals must be relevant to the content. When they are relevant, they grab the audience’s attention and also reduce bounce rate, which is a key ranking factor. Besides that, it can also improve your website’s overall ranking on search engines.
If it is difficult for you to find relevant and similar images, you can use the reverse image search method. It can help you find similar images to your search query.
3. Mobile Friendliness
Search engines also prefer mobile-friendly websites as they don’t want their users to face troubles while visiting a website. In this modern world, more than half of the internet users surf the internet over mobile phones. That’s why if you want your website to perform better on search engines and get the desired results, you should make your website mobile-friendly. Otherwise, your website won’t attract users and build trust.
To make your website mobile-friendly, you should get help from experienced web developers as they know which theme they should use and how to design websites in a way that can be engaging for both desktop and mobile users.
4. Site Speed
The netizens have become quite impatient and they hate to wait. Google develops its algorithms on the basis of how a user interacts with a site. A user’s online behavioural pattern is the determining factor in providing a baseline for search engine algorithms. You would have to ensure that your site’s loading speed is good. If your site’s bounce-back rate is high then there are chances that your Google ranking will be compromised. In this regard, there is no room to compromise on the site’s loading speed and make it as fast as possible.
5. Research-backed Information
For your blogging website, you should always focus on providing information to your readers. Search engines usually don’t rank the websites that don’t provide any information or benefit to the users. On the other hand, they always prefer websites that are full of research-based information. If you already have a website, you would be aware of the E-A-T (Expertise, Authoritativeness, Trustworthiness) role of SEO. This role indicates the search engine’s preferences for websites.
To build expertise, authoritativeness, and trustworthiness in your niche, you should always write well-research articles. These articles not only win search engines’ trust but also get positive responses from the readers. That’s why you should not randomly write anything you like; instead, try to spend your time getting all the required information from credible sources and then pen down what you have learned from them.
However, the research can also bring some unintentional plagiarism in your articles; that’s why you should always check your articles for plagiarism using the best plagiarism checker to make sure your article is unique.
There are multiple facets that play a decisive role in making a website worthy of obtaining a rank on search engine result pages. The 5 things discussed above that search engines love to see on every website must be taken care of if you want to stay indexed and enjoy more organic traffic on your site. In this journey, you must regularly make use of a plagiarism checker to ensure no duplication is taking place. Moreover, your site should have a mobile-friendly layout, as these days, most users turn to the web through their smartphones. If you manage to properly implement these things to your website, it will certainly catch the eye of search engines and obtain a top ranking on SERP.