Instagram has gone overboard and has moved a long way from its original goal. It is renowned among a variety of users for its variety of content. There is no doubt about the fact that companies have recognized its importance and have incorporated its value into the marketing strategy of their brands.
Content for marketing on Instagram is well-known and is among the most appealing aspects of the platform. It’s so effective that 80percent of users have at least one account for business on Instagram. Because of its broad user base, Instagram allows the brand to reach out to a wide daily.
Since most people do not take into account Instagram as a social media platform for marketing, it is a low competition. It gives you the opportunity to make your mark and allowing you to reach an extensive audience with minimal effort. Instagram lets you create an image of your brand that is strong to increase sales for your brand by generating leads, and boost brand recognition.
Integrating your Instagram content on your site can be extremely efficient in generating leads, bringing in more traffic, increasing engagement, increasing conversion rates and boosting your overall brand. Social media aggregator platforms such as Taggbox can help you create flexible social media widgets that can be integrated into your site in a matter of minutes.
Incorporating Instagram feeds onto your website will help you not just make use of both platforms but transform your site into one that is more interesting, influential and interactive one.
Let’s take a look at some fascinating details concerning B2B Marketing on Instagram.
What is the best way to create the B2B Marketing strategy?
Here are some tips to remember when designing enjoyable and exciting B2B strategy for marketing.
User-generated Content
In order to build a strong brand image, you have to showcase the satisfaction of your customers. User-generated content is the way to achieve this. UGC is authentic and helps to boost your brand’s visibility through reviews of existing customers. Create trust by including UGC on your website.
Make yourself more accessible and trustworthy by creating authentic content that showcases your style and how your brand operates.
Diversify your content
Check out what other users have been posting , and discover the latest trends. It’s simple to post photos on Instagram with only a few minutes. It is possible to take decent photos with your smartphone or camera and then apply the filters built into Instagram to edit your photos, add captions, as well as hashtags. This is all you need to create and publish photos on Instagram.
Instagram has already exceeded its original goal. Since the platform is extremely popular with various types of users it’s not a surprise that businesses have realised the value of it in marketing.
One of the most appealing aspects about Instagram is Instagram users are a fan of marketing and around 80percent of them are following at least one company. It also allows businesses to reach a huge number of people because the tool is utilized by more than 500 million people each day.
Although Instagram is so well-known however, many B2B marketers overlook it when they plan their strategies. When marketing professionals try to determine which social platform is the best for B2B businesses, Instagram typically doesn’t come to your mind. This is because most marketers believe that the platform is appropriate for B2B companies but only if they’re targeting the right segment of customers. But the reality is that the majority of decision makers from the target market are on Instagram account and are spending a significant amount of time on the platform. About 40% of those aged 30-50 are on Instagram and the number of users is increasing.
Another reason B2B businesses should be using Instagram is that it is not a place where there is a lot of competition. With only 30 percent of B2B companies utilize this social media, it’s more efficient to reach your targeted market and make your brand stand out. Of of course, Instagram is unlikely to be your primary selling channel, but it’s effective in increasing your brand’s visibility and assist in creating a strong image for your brand.
Every company is able to create an account for its business on Instagram and collect information about the activity of its followers and also promote its content and make use of this platform to accomplish various objectives.
How To Create An Exciting B2B Marketing Strategy
Instagram is extremely simple to use as well as you are able to post your content quickly. Simply select the image or video you want to upload and upload it. The entire process takes only few minutes. This means that you don’t have to take a long time making content. There are many filters you can use and even take good photos using your smartphone. So, Instagram users can post oftenand also publish a large amount of photos and other content.
We suggest that you try your hand with various types of content. Upload photos, videos with interesting and relevant captions, as well as stories. The more diverse your contents, the more captivating your profile will be.